From Materials and Colours to Events and Meetings for the design of sustainable company cultures.

Kitty Suidman, alumni of the Design Academy Eindhoven, is Director Colours, Materials, Finish (CMF) and Director Product Sustainability as Sonos, the inventive home audio digital entertainment manufacturer based in the U.S.A. and of global reach and fame. After deservedly featuring her in my earlier Medium article on female leadership at Philips Design, that enjoyed wide interest and positive reactions, although sometimes polarizing. Kitty was pivotal in establishing the Visual Trend Analysis competence in Asia Pacific, with her tenure at Philips Design continental headquarters in Hong Kong, and followed up with a brilliant career at T- Mobile, after Motorola in Chicago, with my fellow countryman, Marco Susani, and Lisa Yong, now at Y Studios, San Francisco, recently appointed as Content Director, Consumer Tech, at WGSN, before successfully landing in her current Seattle-based studio in Sonos. Furthermore, Kitty is committed to preferable futures in various roles and commitments, e.g. as Board President of BEST (Businesses Ending Slavery and Trafficking). Together with Filiberto Amati of Amati & Associates, we engaged in a dialog with Kitty about the future of public events, team meetings, company culture, design futures, and much more.

Our dialog started from the simple question: How did Covid-19 impact the world of public events and the work of design teams? Through the pandemic crisis, the carbon emission in 2020 decreased, however not sufficiently to meet the necessary targets to fight climate change. The interconnected nature of a carbon-based fuel lifestyle became evident and we should now rethink and reframe our public event strategies and corporate meeting policies.The last 18 months can also be reinterpreted and rethought as a journey of digital discovery in terms of platforms like Miro, and similar. Now, it is the time to reinvent the future of public events and team meetings, by design, through the next steps. For example, in the context of hardware design, personal contact among team members and within the business organization in terms are key to product development, from reviews and exchange around product prototypes and mock ups to team building and talent nurturing. The emergence of a hybrid models where in presence and digital forms of interaction exist, is therefore to be logically expected because the benefits of saving time, costs and the environmental impact of commuting must meet the challenges of people management and talent growth.

Italian living between NL and Japan. 1967, born; 1994, Literature and Philosophy; 2016 Behavioral and Social Sciences; 5 books; 20 scientific papers; Keynote.